VIOLETS, 2022-2023

I can’t help but think like a marketer, and the poetry market wasn’t great. I wondered: what would it take to expand it? "Violets" was a newsletter named after one of the first poems we learn, each issue covering the discovery of a poetry book disguised in the language and spirit of adventure. Featuring colour to map vibe and meaning, and e-commerce tactics to inject the familiar world of capitalism into poetry.